Saturday, December 26, 2015

Biotech Company Shows Off Product Line with New Set of Knockout Photos


H2Optx, Inc. needed a new set of product photos for it's complete product lineup and Fall marketing push.

With direction from their VP of Marketing Development, I shot, touched up and removed backgrounds for more than 30 images of their 2015 line of chemical testing products. For this job, I built a custom adjustable portable tabletop backdrop to be set up at the client's location and arranged a two-strobe lighting setup with a white "infinity" background to aid in later background removal.


The final images needed to be high-resolution and have completely transparent backgrounds ("knockouts") so the client could use them in any way they needed. Below are some of the images picked by the client.

Two similar devices side-by-side

Access panel open

Device accessory

Closeup of sample collection mechanism

H2Optx, Inc. provides multi-spectral on-line measurement products for the Pharmaceutical, Food, and Fine Chemical industries.

Friday, December 25, 2015

Quick Turn on Vector Art Conversion Allows Finished Product Presentation at Tradeshow

Bitmap to vector artwork conversion
H2Optx, Inc. needed some outline art created and prepped for vinyl cutting in short order for presentation of their latest medical industry measurement and testing products at the Annual IFPAC Conference in Arlington, VA.

I was provided the original product logotypes in a PDF file along with logo size and font requirements.

In less than 24 hours, I reproduced the logotypes as vector-based digital artwork and generated the outline-only files required by the vinyl cutter.

The product decals were produced and applied to the company's three products in time for the IFPAC Conference.

H2Optx, Inc. provides multi-spectral on-line measurement products for the Pharmaceutical, Food, and Fine Chemical industries.