As part of my responsibility of overseeing brand consistency in marketing materials at Bay Federal Credit Union, I developed a series of visual guides for both internal and external use. These "Quick Reference Guides" or "branding cheat sheets" could be consulted quickly and efficiently by just about anyone involved with projects that required branding consistency. These one-page publications were intended to referred to quickly and easily, be easily understood through the use of infographic-style explanations. They could be printed out and hung on cubicle walls, laminated, or put in binders for easy access.
I developed a flexible corporate color palette with just enough specificity to allow for an increased variety of materials to be produced which would maintain the corporate brand, yet be different enough as to not become stale too quickly. This color palette accommodates both print and web media by providing both CMYK and RGB alternatives in an easy to use visual guide.
|Corporate color palette guidelines quick reference sheet|
|Logo usage visual quick reference sheet|
|Photo selection guidelines sheet|